Orizaba Original sells colorful baja hoodies and Mexican blankets to chilled out consumers around the world. The Orizaba team engaged eComAllies with the goal of maximizing ROI during their biggest season of the year. By focusing on quickly implementing the fundamentals of each marketing channel, we were able to capitalize on the winter season and double Amazon revenue while decreasing cost per acquisition.
Customer persona development
Multi-channel customer growth plan
Tactical search campaigns
Dynamic Facebook audience testing